Electronics giant Sony really went overboard when they recently used a freshly decapitated goat to promoted their newest video game God of War II.
The corpse of the decapitated animal was the centrepiece of a party to celebrate the launch of the God Of War II game for the company’s PlayStation 2 console.
Guests at the event were even invited to reach inside the goat’s still-warm carcass to eat offal from its stomach.
At the event, guests competed to see who could eat the most offal – procured elsewhere and intended to resemble the goat’s intestines – from its stomach.
The party features across two pages of the latest edition of the company’s PlayStation magazine, which was due to hit newsstands on Tuesday but has already been sent to subscribers.
We have reproduced the spread – headlined Sony’s Greek Orgy – here, but have pixellated the image to spare readers the sight of the goat’s decapitated head hanging by a thread of tissue from its corpse, with blood dripping to the floor.
But the magazine’s readers were shown the picture in its full horror.
The article, based on a Sony Press release, shows more vivid pictures from the event under headlines such as Topless Girls! and Flesh Eating?
It asks readers how far they would go to get hold of Sony’s next-generation console, the PlayStation 3.
“How about eating still warm intestines uncoiled from the carcass of a freshly slaughtered goat? At the party to celebrate God Of War II’s European release, members of the Press were invited to do just that . . .”
In God Of War II, which is so violent it has been given an 18 certificate, players follow Kratos into battle against a series of fearsome characters from Greek mythology.
Sony describes it as “an adult-rated, fast-paced bloodbath – and enormous fun to boot”, adding that it is “bigger, better and as brutal as ever”.
I guess I shouldn’t be surprised being that people will do all kinds of public groveling just to be famous or to win prizes.